Delivering a truly individualised personal fitness experience – Fitness, Swim Coaching and Sports Massage in Bury St Edmunds

Founded by Matt and Nicki Broad, Energise Personal Fitness offers bespoke personal fitness, swim training packages and sports massage for a wide range of clients seeking to improve their health, well-being, fitness or body shape. Whether it’s training for a particular sport, competition, weight loss or staying fit, our aim is to support all our clients through genuine motivation, interaction and attention to our clients goals.

After  successful and rewarding careers in the NHS, we decided that our knowledge and skills of providing medical care would allow us to deliver an exceptional professional approach to health and fitness training. Combined with our own passion for fitness and competition, our professional medical experience allows us to uniquely fully understand the working of the human body and how to maximise fitness training to achieve the best results.


Our vision is...

To be highly regarded as a premier provider of high quality personal training in which clients can challenge themselves to achieve their goals through inspired training and genuine passion for success
The front of the personal training fitness studio in Bury St Edmunds

Our Fitness Gym

Operating from our exclusive private studio, Energise Personal Fitness is powered by Matrix Fitness – our preferred fitness equipment supplier. The studio is equipped with the very latest, high specification cardiovascular machines and fitness equipment. Clients of Energise Personal Fitness  have the exclusive use of the studio during their 1-2-1 training sessions. Our gym is not open to the general public nor do we operate a gym only membership. Situated in private grounds, with onsite parking, we have created our studio to be great space to train and achieve your fitness goals. We are the only local personal fitness company to have an endless pool and fully equipped treatment room and sports therapist available to provide sports massage therapies on site.

Our Endless Pool

Our performance Endless Pool system has been designed to allow swimmers of all abilities to train, be taught or coached in East Anglia’s only professional Endless Pool system. Equipped with Swim Pro underwater camera technology, the endless pool allows our experienced coaching team to analysis and develop swimmers looking to improve their technique and performance.


Services Include

  • 1-2-1 Personal training following a full consultation and assessment of fitness
  • Train clients to the highest standards by providing the most current methods of fitness training. Energise trainers are qualified to deliver the Optimum Performance Training (OPT) model to clients. The OPT model is based on the scientific rationale of human movement science
  • Enhanced specialisation training to provide personal training to pre/post natal woman (our studio accommodates babies and young children), weight loss and youth clients strength and conditioning.
  • Unique family and friends packages for fitness training as a couple or family
  • Brides and grooms fitness packages
  • Bespoke packages for corporate organisations to support well being agendas and employees health and fitness
  • Virtual fitness training and nutrition programmes for anyone wishing to have a structured programme created without personal training. Consultations and regular follow up progress reviews conducted  via FaceTime or Skype
  • Nutrition – free individualised analysis of food diaries along with nutrition advice for all personal training package clients. We also provide nutritional analysis and advice as a standalone package.

Our team

Qualified Level 2 Fitness Instructor and Level 3 Diploma in Personal Training including authorised trainers of the National Academy of Sports Medicine Optimum Performance Training™ model

Chartered Institute for the Management of Sport and Physical Activity Registered


Nicki Broad

Nicki brings a wealth of knowledge in health and fitness to Energise, as well as competing in a range of sports to international level. Nicki is educated to degree level having attained a 2:1 BA (Hons) in Leisure and Recreation Management with a specialism in sports science from the University of Glamorgan. Nicki moved into the leisure industry after university and trained as a fitness instructor. Nicki joined the NHS Ambulance Service and qualified as a paramedic in 2004.

Nicki is a qualified STA swim teacher and has attained Team GB age group qualification standard in sprint triathlon distance. Nicki competed in the 2019 ETU European Championships Kazan, Russia in July 2019 attaining a top ten finish. Alongside her love of triathlon, Nicki enjoys Netball, Tennis and Hockey and has competed at county level. In 2020 and 2022 she competed in the European and World Aqua Bike Championships.

Nicki is a mother of 2 and knows how finding time to exercise can be a challenge:

“I understand the challenges of being a busy mum and balancing a hectic home and work life along with finding time to train. With the right motivation, drive and support you can achieve anything! I set my challenges after having my children to qualify for GB triathlon age group and have achieved this. This from entering into the sport only a few years ago. Hard work, dedication and motivation really has shown to prove you can achieve ambitious goals”

  • 2:1 BA (Hons) in Leisure and Recreation Management with a specialism in sports science from the University of Glamorgan
  • A Levels - English, Social Biology and Music
  • Award in Education and Training
  • Certificate in Emergency Medical Care (CertEd)
  • Institute of Health Care Development - Paramedic/Emergency Medical Technician
  • Qualified Level 2 Fitness Instructor and Level 3 Diploma in Personal Training
  • STA Level 2 Award in Swim Teaching
  • Level 3 Diploma in Sports Massage Therapies

Matt Broad

Matt was born in North West Kent. After completing his formal education, Matt joined the NHS Ambulance Service to begin a 21 year career with the NHS. Matt left the NHS in September 2018, his last post being an Executive Director. During his successful career in the NHS, he attained a wide range of experiences from providing emergency paramedic care to chairing a committee of a national charity.

Matt is a qualified FA coach and his sporting passions include endurance cycling, football, triathlon with a focus on strength and conditioning. Matt has participated in many endurance cycling and running events including a 999 mile road cycling event, charity cycle event between the Blackpool Tower and the Eiffel Tower in Paris as well as competing in many 5/10km races, triathlons and half/full marathons.

"For me health and fitness are so important. It doesn't matter if you compete or train to keep healthy, getting involved in keeping fit brings so many benefits. I am passionate about helping others achieve their goals and especially working with families and younger clients who have embraced a fitness challenge. Nicki and I have created Energise to do just this, our motivation is to see the changes we help make happen making a real difference to the lives of our clients"


  • Executive Healthcare Leadership - NHS Leadership Academy
  • NVQ Level 3 - Learning and Development
  • Certificate in Emergency Medical Care (CertEd)
  • Institute of Health Care Development - Paramedic/Emergency Medical Technician
  • Qualified Level 2 Fitness Instructor and Level 3 Diploma in Personal Training